Innovative Tyres and Tubes Factory-outlet is located at Kapurai Chokdi, Vadodara. This outlet has a mixed utility brief of being an office, showroom and store of tyres. The display was to house the samples of products manufactured by ITTL and GAIA batteries. The foot fall varies from truck drivers to mechanics and bulk dealers. It had to be designed to meet the expectations of the tyres’ varied clientele. After all, we all like to buy from places that we feel at comfort with. Not too plain for the dealers and at the same time not too jazzed up for the truck owners!
